Now that you have the user’s full attention, let’s drive the sale home. A call-to-action is content intended to induce the user to perform a specific action. Essentially, you are giving the user a gentle nudge in the right direction by stating the action they should take next. This call-to-action will likely tell your customers to order a product or visit the product details page to learn more. Because of this, your call-to-action should be a link or have a button right below it so the user can quickly follow the path you have set out for them. If the user has to search for the product themselves, they will likely give up and the sale will be lost.
Now let's take a look at these examples of hooks, offers, and call-to-actions working together to market a product.
Unfortunately the work doesn’t end there. Once the user has followed through to the product page, the content should be designed and written to further convince them to make a purchase. Consider adding product attributes that add additional cost to your products and showing product thumbnails that showcase the most expensive options. Users can be very compelled by pretty pictures.
Need help adjusting your Home Page HTML to generate additional revenue on your portals? Contact our support team at support@docketmanager.ca.
Also, check out our Custom CSS & Javascript blog posts to see other cool features you can add to your portals. Find them here.