Online shoppers are leading a retail revolution, says United Parcel Service.
UPS’s Pulse of the Online Shopper Survey found that, for the first time in the survey’s five-year history, more than 50 percent of all purchases were made online. Respondents reported in 2015 that 48 percent of their purchases were made online.
The annual survey of more than 5,000 online shoppers shows that smartphones are coming into their own in the shopping experience. The use of smartphones is up 10 points to 77 percent during the last two years.
Retailers have been ahead of the trend, and 73 percent of survey respondents said they were satisfied with their mobile experience. That satisfaction percentage is up eight points since 2015.
Online shoppers report they are using their smartphones in-store. Nearly 30 percent of shoppers look up product reviews, read product details, compare prices, and access coupons for in-store redemption regularly (often or most of the time).
Just 31 percent of shoppers are aware of in-store text beacons. A quarter of smartphone users is receptive to in-store mobile messaging with urban shoppers and millennials even more receptive. However, more than four in 10 smartphone users are neutral toward the idea of in-store mobile messaging.
With the increase in web shopping through mobile devices is your print shop ready to process orders online? Does you website support mobile browsers? Even further, does your system fully integrate with your MIS? Mobile shoppers will continue to increase, and you need to be ready from the front end to the back. DocketManager is fully integrated from your online presence through accounts receivable. If you would like to look further at how we can jump-start you into the mobile market, visit our Tour page at www.DocketManager.ca/tour or call us at 1-877-447-8519